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Driving to success:

Finding the right digital signage media player

Christopher Hall,

Editor, DigitalSignageToday.com

So you’ve nally gotten your boss to approve that cool

new digital signage project you’ve had your eye on, the

one that’s going to give you a 30 percent sales li in your

retail/grocery store/quick-service restaurant chain …

Or, perhaps it’s more like this: Your boss has just called

you into her oce, told you she’s heard about this new

“digital signage thing” that should help increase brand

awareness and said she wants you to gure out how to

make it work for your company.

“Great,” you say, “now what?”

Well, now you have to build your little digital signage

race car and get it onto the track, ready to run circles

around the competition.

You’ve heard that “content is king,” and that content is

like the sponsors’ decals on the outside of the race car

that everybody looks at.

You know you want pro-grade, ultra-thin bezel displays

to show your content, and that those are like the sporty

body of your sales-liing Indy car.

And you know you need high-quality digital signage

soware, which basically is the fuel-injection system

that gets the content to run.

What’s missing? Every hot rod needs an engine, and

that’s what the digital signage media player is — the

engine that drives the whole digital signage deployment.

Sometimes the media players may not look like much,

just unassuming little boxes that plug into the back of

your screens, or that plug into whichever system you

choose to get the signal to the screen, but they are a key

cog in the machine.

Digital signage media players come from a wide

variety of providers, from tech giants to digital signage

specialists, and with a wide variety of capabilities, from

running one screen to running many.

But all media players essentially serve a common purpose:

ey play content on digital signage screens.

e media players you choose to deploy will serve as the

intermediary between your content’s creation and deploy-

ment and drive it to play at its ultimate home on-screen.

But you can’t just grab the rst one you see o the shelf.

Functionality varies widely from unit to unit, and this

is not a piece of hardware you’re going to want to re-

purchase every few years.

You wouldn’t put together a car with an engine that

couldn’t get it around the track, would you?

All of those reasons are precisely why we put this

comparison guide together. We surveyed some of the top

digital signage media player manufacturers, so you won’t

have to spend your valuable time reaching out to those

various manufacturers to try to nd the player that is right

for your deployment.

For each unit you’ll learn the hardware specications,

connectivity options, soware capabilities and more. And

if you see one you like, we have a directory with contact

information at the end of this report.

Now, ladies and gentlemen, start your engines — and best

of luck with your digital signage deployment. Get in touch

and let us know how it goes.

Introduction

The media players you choose to deploy

will serve as the intermediary between your

content’s creation and deployment and drive

it to play at its ultimate home on-screen.

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